1. Bladder Scanners
This is your main money / entity hub – always keeps the core term “Bladder Scanners” visible.
Dropdown items:
- All Bladder Scanners (category hub)
- New Bladder Scanners
- Used & Ex-Demo Bladder Scanners
- Compare Bladder Scanners (comparison tables)
- Which Bladder Scanner Do I Need? (selection guide)
- Bladder Scanner Prices (UK)
Why this works (psychology/SEO):
- Uses the exact entity in the label (“Bladder Scanners”) to anchor relevance.
- Clear, low-friction commercial choices (new / used / compare / price) reduce decision fatigue.
2. By Care Setting
Helps visitors think in terms of their environment (their mental model), not just the device.
Dropdown items:
- Hospitals & Emergency Departments
- Urology & Continence Clinics
- GP & Community Clinics
- Care Homes & Nursing Homes
- Maternity & Postnatal Units
- Paediatrics
Each page should still be titled around the entity, e.g.
“Bladder Scanners for Care Homes & Nursing Homes”
3. By Clinical Need
Targets query networks around symptoms / pathways rather than location.
Dropdown items:
- Urinary Retention & Acute Retention
- Post-Void Residual Volume Monitoring
- Incontinence & Continence Assessment
- Post-Operative & Postnatal Bladder Care
- Paediatric Bladder Problems
Again, page titles should keep the core entity present:
“Using Bladder Scanners for Urinary Retention Assessment”
4. Services & Support
This is your service revenue + trust cluster.
Dropdown items:
- Bladder Scanner Servicing & Repairs
- Installation & Setup
- Training & Competency Support
- Loan Units & Downtime Cover (even if “coming soon”, you can pre-frame it)
- Warranty & Aftercare
Optional: if you want fewer items, merge into:
- Servicing & Repairs
- Training & Implementation
- Warranty & Aftercare
5. Knowledge Hub
All informational content in one recognisable place. Great for topical authority and internal linking.
Dropdown items:
- What Is a Bladder Scanner?
- How Bladder Scanners Work
- Accuracy, Limitations & Troubleshooting
- Cleaning, Care & Infection Prevention
- Policies, Protocols & Audit Ideas
- Blog & Clinical Insights
- Patient Guides & FAQs
On hover, you could visually split into two columns:
- For Clinicians & Managers
- For Patients & Carers
…but all still under “Knowledge Hub”.
6. About & Contact
Trust + conversion cluster.
Dropdown items:
- About BladderScanners.com
- Why Buy from an Independent Supplier
- Our Process (how we help you choose the right scanner)
- Customer Reviews & Case Studies
- FAQs
- Contact & Enquiries
You can make “Contact & Enquiries” a highlighted item (or duplicate the CTA button inside the dropdown).